ÿþ<HTML> <meta http-equiv="content-type" content="text/html;charset=utf-8"> <HEAD> <link rel="shortcut icon" href="favicon.ico"> <link href="default.css" rel="stylesheet" type="text/css"> <style type="text/css"> .bigTex { font-family:Helvetica, Arial,sans-serif; color:#444444; font-size:39px; line-height: 44px; text-transform:uppercase; font-weight:bold; margin-left:4px; } .bigTex a { color:#FF4100; text-decoration:none; } .bigTex a:hover { color:#FF4100; background-color:#FF4100; } .bigTex00 a { color:#FF4100; text-decoration:none; } .bigTex00 a:hover { color:#FF4100; background-color:#FF4100; } .bigTex0 a { color:#F47A20; } .bigTex0 a:hover { color:#F47A20; background-color:#F47A20; } .bigTex1 a { color:#7BAFDE; } .bigTex1 a:hover { color:#7BAFDE; background-color:#7BAFDE; } .bigTex2 a { color:#F99C1C; } .bigTex2 a:hover { color:#F99C1C; background-color:#F99C1C; } .bigTex3 a { color:#ABD037; } .bigTex3 a:hover { color:#ABD037; background-color:#ABD037; } .bigTex4 a { color:#EF4130; } .bigTex4 a:hover { color:#EF4130; background-color:#EF4130; } .bigTex5 a { color:#F4C109; } .bigTex5 a:hover { color:#F4C109; background-color:#F4C109; } .bigTex6 a { color:#EF3D64; } .bigTex6 a:hover { color:#EF3D64; background-color:#EF3D64; } .bigTex7 a { color:#72BF44; } .bigTex7 a:hover { color:#72BF44; background-color:#72BF44; } .bigTex8 a { color:#6DCFF6; } .bigTex8 a:hover { color:#6DCFF6; background-color:#6DCFF6; } .bigTex9 a { color:#F2665E; } .bigTex9 a:hover { color:#F2665E; background-color:#F2665E; } .bottomText { font-family:Arial, Helvetica, sans-serif; font-size:11px; color:#444444; margin-left:7px; } .hiddenText { font-family:Arial, Helvetica, sans-serif; font-size:1px; color:transparent; filter:alpha(opacity=0); opacity:0; -moz-opacity:0; } .blinker { margin-top:10px; margin-left:5px; margin-bottom:8px; } </STYLE> <TITLE>Vida Loeb</TITLE> <META name="description" content="Vida Loeb is a media delivery studio specialising in creative solutions to marketing challenges, graphic design, printing, illustration, typography, custom lettering, advertising, signage, environmental design, logos and identity, with additional forays into art, apparel, music, curatorial work, design theory, and vandalism."> <META name="keywords" content="VidaLoeb, Vida Loeb Ltd, Marketing plan, design studio, Auckland, New Zealand, graphic design, rob gaitau, sean thornton, adrian bullock, design, custom typefaces, typography, digital, web design, print design, print management, media placement, traffic, sign writing, posters, writing, websites, rock posters, signage, graphics design, environmental design, identity, house industries, double down, branding, full service design company, design firm, post typographic manifesto, graphic design elite"> </HEAD> <BODY BGCOLOR="#FFFFFF" TEXT="#444444" LINK="#444444" VLINK="#000000" TOPMARGIN=0 RIGHTMARGIN=5 LEFTMARGIN=10 BOTTOMMARGIN=10 MARGINWIDTH=5 MARGINHEIGHT=0 onLoad="MM_preloadImages('typography-color2.gif');MM_preloadImages('post-color2.gif');MM_preloadImages('typography-gray2.gif');MM_preloadImages('post-gray2.gif');"> <TABLE WIDTH=105% HEIGHT=100% BORDER=0 CELLSPACING=0 CELLPADDING=0> <TR><TD VALIGN=TOP> <FONT FACE="Helvetica, Arial, Verdana, sans-serif" SIZE=7> <DIV CLASS="bigTex"> <A HREF="http://www.vidaloeb.com/page2.html">Vida Loeb</A> <BR>is a creative media studio specialising in <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Graphic Design, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Illustration, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Lettering, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Typography, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Logos, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Advertising, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Signage, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Graphic Identities, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Web Design, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Apparel, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Packaging, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Environmental Design, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Film Titles, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Publication Design, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Writing, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Design Theory, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Vandalism, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">CD Packaging and Album Design, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Posters, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Book Covers, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Curatorial Work, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Corporate Sculpture, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Product Design, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Teaching, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Art Installations, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Photography, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Infographics, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Textile Pattern Design, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Stop-Motion Animation, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Design and Art Criticism, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Furniture Design, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Workshops, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Slide Lectures, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Copywriting, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Type Design, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Rebranding, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Corporate Consulting, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Video, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Print Production, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Event Planning, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Tour Booking, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Interior Design, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Drafting, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Photoshop Retouching, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Urban Planning, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Synergy, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Motion Graphics, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Wallpaper Design, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Energy Drink Branding, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Mapmaking, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Scriptwriting, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Conceptual Fonts, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Horticulture, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Jukebox Theory, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Architecture, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Scrabble, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Screen-Printing, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Punk Rock, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Sandwich Making, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Crossword Puzzles, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">The Internet, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Youth Market Positioning, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Pun Incorporation, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Project Management, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Charrettes, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Social Networking, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Bass "Rig" Assembly, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Trend Spotting, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Loss Reduction, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Xtreme GraphX, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Color Consulting and/or Coordination, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Pattern Mixing, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Darts, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Viral Marketing, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">File Naming, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Music Appreciation, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Book Re-shelving, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Nitpicking, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Vegetarian Cooking, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Postulation and Speculation, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Song Parodies, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Comic Books, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Tracing, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">IKEA Furniture Assembly, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">YouTube, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Movie Recommendation, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Cookouts, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Bike Riding, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Email Signatures, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Amateur Archaeology, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Camouflage, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Beard Growing, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Architectural Criticism, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Punditry, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Professionalism, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Guaranteed Satisfaction, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Pet Portraits, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Portfolio Reviews, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Cultural Anthropology, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Sartorial Advice, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">eVites, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Promo Photos, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Gardening, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Mocking Turtlenecks (see also Pun Incorporation), </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Pest Control, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Glasses Wearing, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Shortcut Finding, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Conflict Resolution, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">MySpace Coding, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">French Accent Impersonation, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Wedding Planning, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Urban Wicker, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Strategic Partnerships, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Duckpin Bowling, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Client Persuasion, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Cat Wrangling, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Edit<STRIKE>t</STRIKE>ing, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Minor Household Repairs, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Dilettante Sommelierism, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Brainstorming, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Crowd Surfing, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Interviews, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">eBay, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Common Sense, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Mix Tapes, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">The Relentless Pursuit of Perfection, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Alliteration, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Tote and Messenger Bag Design, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Art Hanging, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Flyering, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Duct Tape Usage, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Free Lunches, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Emerging Technologies, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Rubylith Cutting, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Foam Fingers, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Sustainability, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Typeface Identification, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">Revisions, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Collection Organization, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Award Winning, </A></span> <span class=bigTex9><A HREF="http://www.vidaloeb.com/page2.html">Parallel Parking, </A></span> <span class=bigTex8><A HREF="http://www.vidaloeb.com/page2.html">Office Supply Reappropriation, </A></span> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">Trip Planning, </A></span> <span class=bigTex0><A HREF="http://www.vidaloeb.com/page2.html">Idea Generation, </A></span> <span class=bigTex1><A HREF="http://www.vidaloeb.com/page2.html">Logo Critiques, </A></span> <span class=bigTex2><A HREF="http://www.vidaloeb.com/page2.html">Invoicing, </A></span> <span class=bigTex3><A HREF="http://www.vidaloeb.com/page2.html">Slogans, </A></span> <span class=bigTex4><A HREF="http://www.vidaloeb.com/page2.html">Maximizing ROI, </A></span> <span class=bigTex5><A HREF="http://www.vidaloeb.com/page2.html">List Making, </A></span> <span class=bigTex6><A HREF="http://www.vidaloeb.com/page2.html">Studio Recording, </A></span> <span class=bigTex7><A HREF="http://www.vidaloeb.com/page2.html">Graphic Style Guidelines, </A></span> <BR> <span class=bigTex00><A HREF="http://www.vidaloeb.com/page2.html">etc.*</A></span> <BR> </DIV> </FONT> <BR><BR> <span class="bottomText"> *If you have a potential project that is not described on this list, please <A HREF="http://www.vidaloeb.com/site/index.php?action=contact">contact us</A> for a complete catalog of our capabilities. </span> <BR><BR><BR> <FONT FACE="Arial" SIZE=1 COLOR=#ffffff><SPAN class=hiddenText> Vida Loeb is a graphic design studio specializing in design, illustration, typography, custom lettering, advertising, signage, environmental design, logos and identity, with additional forays into art, apparel, music, curatorial work, design theory, and vandalism. KEYWORDS: post typography, design studio, graphic design, design, illustration, typography, custom lettering, letters, advertising, signage, environmental design, Lettering & Type: Creating Letters and Designing Typefaces, Lettering & Type: Creating Letters and Designing Typefaces with a forward by Ellen Lupton, Type & Lettering, type design book, textbook, layout, music packaging, record, CD, album, logos and identity, branding, brand identity, brand design, web, websites, multimedia, multi-media, film titles, interactive, web design, shirts, packaging, publication design, logo design, art, apparel, music, curatorial work, design theory, vandalism, national, international, custom typefaces, digital, web design, print design, posters, screenprinting, screenprinted, rock posters, graphics design, identity, house industries, double dagger, double daggers, full service design company, design firm, illustrated, design and designer, post typographic manifesto, typocracy, typocrisy, post typographic, post-typography, vidaloeb, post, typography, typography of the masses, graphic design elite, desktop publishing proletariat, </span></FONT> </TD></TD></TABLE> </BODY> </HTML>