Chalice Antiques
Business Branding, Website Design/Development, SEO & Social Media
About This Project
Bringing a Traditional Antiques Business Online
Chalice Antiques is a New Zealand antiques and collectables business specialising in carefully curated vintage pieces, decorative antiques, artwork, ceramics, glassware, furniture, and unique one-off treasures.
When owner Julian approached Vida Loeb, the business had little online presence and was relying largely on traditional sales channels. The goal was to create a professional online platform that would showcase inventory, attract new customers, and provide a foundation for future growth.
The Challenge
Antiques present unique challenges in the e-commerce space. Unlike traditional retail businesses, most items are one-off pieces that require individual photography, descriptions, pricing, and categorisation.
The project required:
- Development of a modern e-commerce website
- Integration of secure online payments
- Shipping and courier functionality
- Search engine optimisation
- Google Business Profile management
- Social media integration
- Customer review generation
- Training and support for a non-technical business owner
Our Solution
Vida Loeb designed and developed a custom WordPress and WooCommerce website tailored specifically to the needs of an antiques business.
The project included:
Website Design & Development
- Responsive website design
- WooCommerce online store
- Secure Stripe payment integration
- Product catalogue structure
- Mobile-friendly user experience
Search Engine Optimisation
- Product and category optimisation
- Search-friendly site architecture
- Google Search Console integration
- Ongoing SEO recommendations
- Website performance optimisation
Google Business Profile
- Business profile setup and optimisation
- Verification assistance
- Duplicate listing identification and management
- Review generation strategy
Social Media Support
- Facebook business page management
- Page consolidation strategy
- Profile optimisation
- Social media content guidance
Operational Support
- Aramex shipping integration
- Website management training
- Step-by-step instructional resources
- Ongoing technical support
Results
The project successfully established Chalice Antiques as a credible online retailer and created a platform capable of growing alongside the business.
Key outcomes included:
- Professional e-commerce website launch
- Successful Google Business Profile verification
- Improved Google search visibility
- First organic website traffic and search clicks
- Streamlined product management process
- Integrated online payment and shipping systems
- Strong foundation for future SEO and digital marketing
Ongoing Partnership
Vida Loeb continues to support Chalice Antiques with website management, search engine optimisation, Google Business Profile optimisation, and digital marketing advice as the business expands its online presence.
Services Provided
- Website Design & Development
- WooCommerce E-commerce
- Search Engine Optimisation (SEO)
- Google Business Profile Optimisation
- Social Media Support
- Website Training & Support
- Shipping Integration
- Digital Strategy
Website: https://chaliceantiques.co.nz