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Slush Society | FMCG Brand Development NZ | Vida Loeb
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Slush Society – Brand Development & FMCG Launch

Building a New Zealand frozen cocktail brand from concept to retail.
Category
Advertising, Branding, Copywriting, Custom Printing, Graphic Design, Photo Editing/Retouching, Photography, SEO (search engine optimisation), Social Media
About This Project

Slush Society is a New Zealand-owned alcoholic frozen cocktail brand developed for the rapidly growing home slushie machine market.

Vida Loeb worked with Slush Society to take the brand from concept through to retail, developing a cohesive identity and marketing platform across branding, packaging, product presentation, website and digital content, trade collateral, social media and retail launch campaigns.

The four-product range includes Margarita, Strawberry Daiquiri, Piña Colada and Gimlet Chill, each created as a premium alcoholic frozen cocktail concentrate designed to make entertaining at home simple.

A major part of the project involved positioning Slush Society as a credible standalone FMCG brand rather than simply an extension of an existing frozen drinks business. This included preparing retailer-ready product imagery and sales material, supporting the Super Liquor product submission process, and developing consumer campaigns around the range’s move into physical retail.

With Slush Society now appearing on Super Liquor shelves, the project continues to evolve from brand creation into consumer awareness, retail activation and ongoing digital marketing.

Services: Brand Development · Packaging & Product Presentation · Website · Retail Marketing · Trade Collateral · Social Media · Advertising Creative · Digital Strategy