Pinnacle Rentals Brand Development

Pinnacle Rentals required a distinctive new brand identity for its dedicated permanent rental property management service in the Coromandel. While the business operates as part of the established Hosts on the Coast group, the new identity needed to stand confidently on its own and clearly differentiate long-term property management from the group’s holiday accommodation offering.

The name draws inspiration from The Pinnacles, one of the Coromandel’s most recognisable landmarks and a natural reference point for the region. We developed the visual identity around this connection, combining the peaks and native landscape with the coast, water and warmth of the sun to create a strong sense of place.

The resulting brand is deliberately approachable rather than overly corporate. The bold, contemporary typography communicates confidence and reliability, while the natural colour palette reflects the distinctive environment in which Pinnacle Rentals operates.

Importantly, the identity was designed to work across the full range of applications a property management business requires, from digital marketing and website use through to signage, documentation, property collateral and social media.

The result is a memorable, locally relevant brand that gives Pinnacle Rentals its own identity while retaining the professionalism and established reputation behind the wider Hosts on the Coast business.